How to Design Adorable Packaging for Social Media

Quality custom packaging of tangible products competing for the mainstream markets benefits any brand or operating business. These eye-candy products have a better reach in the brick and mortar stores and online selling platforms. It is easier to understand that audiences get attracted to these mesmerizing packages and get compelled to check out what is inside. But in the modern world, one cannot ignore the effectiveness of aesthetic packaging and its benefits to the virtual world. The image-sharing social media platforms trends have many videos and gifs that demonstrate the unboxing of products worldwide. The number of views and likes these trends attract is very high, which tells a lot about the popularity of premium custom cardboard boxes for high-end packaging. Some benefits of first-rate packaging include;

1. 1. Exceed customer satisfaction by offering them something more
   2. Aesthetic and luxurious packaging options
   3. Time-efficient tool
   4. Better brand recollection
   5. Push recipients and customers into sharing the product, reviews, unboxing experience online, etc.

Let us read about the exact factors and elements that attract the target audience to share the packaging trends online;

Businesses, retail, and packaging companies have fully acknowledged the power of the virtual world in establishing a brand. However, it is essential to understand the unsaid rules that make a social media share likable or shareable to harness that power. Some crucial questions to answer at this point remain;

1. 1. 1. What excites the customers during the unboxing experience drives them to record and share it?
      2. Which of these elements will go with custom mailer boxes?
      3. Which factors will go well with the premium packaging boxes?

Know What Information to Include on Custom Rigid Boxes

Almost every business uses box panels to print product information and other details to communicate to their customers. But the question is, how many of these packaging boxes have become a trend on social media? How many are shared regularly as a recommendation? It happens only when the packaging resonates with the customers differently. This level of accomplishment comes from a complete understanding of the targeted segment. The clients and the packaging companies research the buying behavior and the customer preferences to learn as much as possible about the aimed demographics. It helps make educated decisions and take calculated risks regarding product packaging. Although luxury gift boxes are for high-end products, and more often than not, the brands use black and other darker colors for chic looks, it might pay off better to use playful colors for a product aimed at a younger age group.

Also Read About: How to Choose a Custom Rigid Box Manufacturer?

Similarly, brands targeting organic and green consumers might find it beneficial to use international packaging symbols or images that reflect that products are;

1. 1. Free from artificial ingredients
   2. Handmade
   3. Packaged in recycled material, and so on.

This information is not added to the custom boxes wholesale orders to adorn them. Instead, it is added with the intention that they will be picked up by the target demographic and shared on social media with the product images themselves. Some other benefits include;

1. 1. Making the trends connectable to other audiences sharing the same interests.
   2. Generating and encouraging more user-based content about the product.

Clever Use of Custom Cardboard Boxes Spaces

Every business uses images and text on its packaging boxes for different reasons. Customers look at the packaging of versatile products in their use daily. But there are very few products that offer something unique, exciting, or memorable that the customers can recall easily. In the same way, some individuals receive custom subscription boxes and mailer boxes frequently. Over time, the excitement of receiving these parcels diminishes as every other one looks the same. Give your customers and recipients a pleasant break by bidding farewell to mundane mailer boxes. Try experimenting with;

1. Material of these boxes
2. The internal layout of the box (adding fences, partitions, trays, etc.)
3. Using full-color printing instead of selected color printing
4. Opting for double-side printing to add an element of surprise, etc.

Let us talk more about double-sided printing. Most companies opt for external box printing and completely neglect the inner sides of the box. Much can be printed on the inner sides with a bit of wisdom, making packaging more exciting. Some companies add more color and fun elements by printing the ingredient list of their products inside in exciting fonts, images, and other options. Others add personalized messages and promo codes, etc., on the inside flap for their customers.

Every Viewer is an Ambassador

Every business is fighting for its market share in the mainstream online and offline selling platforms. The run-of-the-mill advertising and marketing tools seem overused, and individuals remain unconvinced even after investing heavily in the campaigns. Companies look for a reliable and influential marketing tool that personally connects with the target audience. Gone are the days when only the customers could review a particular product. As the internet connects individuals and similar lifestyle communities, even those who do not use a specific product have some information about it they have come across through various channels.

Selecting influencers for marketing and promoting a particular product has several benefits apart from those cited above. It helps focus on the targeted demographic instead of more expansive and diverse segments. It helps select people from among those targeted to speak on behalf of the brand, thus, assisting others in connecting instantly. It also helps lend more brand credibility and worth.

The people who watch the unboxing and reviews videos of these influencers online learn as much as them and are free to tag their acquaintances on the post. All they need to do is click and connect every time they wish to recommend this product to someone.

• It helps reach millions simultaneously.
• It yields a better return on investment
• Start a brand conversation in different circles
• It helps increase the brand exposure to segments beyond the primary customer base.

Often, brands mistake benchmarking their branding elements against the industry’s leading names without putting much thought into it. It is vital to remember that the signature colors, typeface of their text and taglines, logo format, etc., help customers reconnect to the respective leading brand. Others copying it are mere noise and clutter in the marketplace. Competitors must remain able to break through this clutter and make an independent and relatable brand personality on their own. The online selling channels and marketplace is accessible to any individual who owns a smartphone and has internet access. Therefore, every business must identify itself with a solid corporate color that looks amazing on the retail shelves and virtual selling platforms simultaneously. This color must resonate with the brand personality and be attractive for maximum effectiveness.

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Packaging companies working around the same lines will have to ensure that all retail packaging boxes used in the unboxing experience can benefit from a maximum color range. Opt for trendy colors instead of mundane and traditional ones and try switching to refreshing pastel in metallic, earthy, and floral tones of black and blue.

Premium Packaging Box Unboxing Banks on Tactile Experience

The finest materials get selected for composing the high-end product boxes like the magnetic closure boxes. This selection includes;

1. Material cardboard selection
2. Exterior layering selection
3. Inner layering selection
4. Finished accessories, etc.

Apart from this, the best printing services with color correction and management are used on these boxes to look the same on shelves as they do on monitor screens. Still, there are several attributes that a camera cannot capture. It can capture the layer of velvet or other materials used on the box; still, it cannot demonstrate the feeling when a customer touches this luxurious fabric or other high-end materials used on the box. It is captured personally by the recipients or the customers as they feel the tangible packaging boxes. Here is the element or experience that these recipients will talk about on social media.

Similarly, the audience can look at the glamorous shine of the soft-touch coating, but only the recipients and customers can feel the velvety touch this coating leaves behind on the custom printed boxes.

Use Appropriate Hashtags on Your Custom Retail Packaging

Many companies are working for the welfare of communities worldwide. It is a great way to interact with the targeted segment by using the hashtag to make more people aware of these campaigns. A leading brand in the beauty sector repackages its retail printed boxes every fall to include the hashtag about breast cancer awareness in their marketing and advertising campaigns. Tactics like these encourage sharing, initiate conversations and do more for the cause. It is an excellent opportunity for businesses to interact and engage their customers on different social media platforms and educate them about their products and operations. Approaches like these are perfect brand building and community building exercises with countless gains. When promoting a cause or campaign, other information to include on the packaging is;

• Related websites
• Toll-free contact numbers
• Email addresses
• Any other related social media handle, etc.

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Do Not Underestimate the Power of Video Content

Businesses have to keep their timelines and feed on social media platforms exciting and up-to-date. Customers love companies that are active on social media and stay aware of the happenings in the industry. Apart from upcoming projects, events, and the organization’s culture, the audience is now more interested in watching small clips showing behind-the-scenes scenarios. Giving the customers tips about any business aspect or better usage of the products will help these brands win their trust and validation. Clever businesses record a video showing a time-lapse of packaging A to Z. It helps the target audience connect with the brand as they watch staff and management involved with the product production and packaging at various steps.

Why Premium Packaging Needs Highlighting in the Virtual World

We have covered various techniques that help gain more attention from the customers, but now let us find out why premium packaging needs highlighting in the virtual world.

A. It Offers a More Intricate Interaction

The primary goal of tangible products’ packaging is safety, and its secondary plans include branding, convenience, product awareness, etc. The businesses can cater to all the packaging goals using luxury packaging boxes. But, it does not end here, as this packaging aims to make the customers feel special. The impeccably designed boxes stimulate happiness when presented to the recipient, which grows when one unboxes them. Because of this reason, the packaging companies and their clients leave no stone unturned in designing the best features for such packaging boxes.   

B. Encourages Customer Engagement

Some companies mistake taking the custom cardboard boxes only as a packaging tool. The more intelligent ones have discovered their potential uses and are using them to maximize their returns. Using premium quality for high-quality boxes and extravagant add-ons transforms the looks of these boxes into fabulous retail couture. It helps grab the customer’s attention, interact with them, and initiate word of mouth about the products in real life and online. Premium packaging makes the recipients feel a part of a prestigious customer group and is also a status symbol in many cases.

C. Sustainable Storage Option

Premium packaging boxes like custom sleeves and trays are designed to last many years, and they look new and can bear the wear and tear of use while maintaining their looks and structure. As a result, they provide an ideal storage option for products in between usage. These boxes offer a great packaging option for alternate storage even after the product finishes. Recipients are reminded of the respective brand every time they look at it, which helps with brand recollection.

Readers can read more about; adding more attraction and functions to rigid packaging boxes, which is considered the most acceptable category of premium packaging. Learn how to bring down the costs while ordering these boxes and more by sifting through the blog section, which is brimming with helpful information for the readers.

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