Increase Your Candle Sales During Christmas

Increase Your Candle Sales During Christmas

Christmas is in a few days, and the celebrations have already begun in full swing. People have started decorating their homes, churches, prayer-dedicated places, work areas, and residential places, and we can observe Christmas vibes everywhere.

After the Christmas tree and lights, the different color-oriented and mini candles can be seen everywhere and anywhere. As people consider them a symbol of peace, scents spread everywhere in the place and provide refreshing and soothing pleasure to the people.

Christmas is the season of candle sales. Almost 35-40% of total candle sales occur in these following days. This is the right time to boost your sales and make the best outcome of the season.

Adorable Candle Boxes For Christmas 

People use these mini and adorable-looking candles for different concepts. Some of them use candles in the memory of their beloved ones who have just died to create a calm and smooth atmosphere around them. Some of them just enjoy the different and particular scent of the candle.

Do you know the good news? As a candle sales owner, we are sure this good news will excite you more to put your most excellent effort and output into the candle business.

Also Read About: How do Candle Boxes Enhance Brand Worth?

Reports and observations have shown that the candle business and sales have grown in these lockdown and pandemic years. As people are in their homes all the time, they want to celebrate and cherish every moment at home. Different concepts in the candle business have been noticed over these years.

Everyone also wants to make this year one of the best and most memorable, and we can hope that a proper shape, a fascinating, mind-blowing scanted candle with good presentation skills can make a big difference. As a candle sales owner, you want to stop and make people look at your product and buy it.

Our experts and researchers have just covered you and made a list of some good points that will help you increase your sales this Christmas season. They have made marketing ideas to take your sales up to the sky.

Let us begin:

Avoid Common Winter Candle-Making Strategy

The first thing to remember is that it is a special season sale, so your consumers demand a special kind of treatment from your side. It would help if you did not want to disappoint them. To follow or bring a Christmas season sale, you have to make a little more effort to stand out in the crowd of brands.

The candle business is challenging to handle, and you must have clear and polished marketing skills to persuade consumers to buy your product. Leave that winter marketing sales strategy behind and make another good one for this Christmas.

Candle consumers say that they consider candles a generous holiday gift, around 76% more than any other thing. These numbers and facts are enormous, impressive, and incredible. Every candle sales owner dreams of achieving this highly valued market of customers.

We have focused more on the main points of marketing sales, and by following these, you would be that one candle sales store that everyone wants to buy from you this season and the following year.

Know Your Targeted Audience of the Brand

Don't confuse your minds. Both men and women love to buy candles for their loved ones for other purposes, and they love to accept them as a gift. At the same time, the report shows that one out of every five women likes candles for decorations.

Your audience is well monitored and known during the Christmas hot sale season. They can be easily found in all income groups, and you just have to know more specific demands of them during this season.

Also Read About: How to Design Attractive Candle Packaging Boxes?

Please pay more attention to your target audience and their demands. Design a product that is going to beat all the standards of the market.

Product Quality

To follow up on any product's marketing strategy, the product's quality comes first. There is no compromise on the quality and structure of the candle. The candle must be long-lasting, doesn't fade in a short time, and doesn't break into pieces with a smooth touch.  

A candle should have a long-lasting lightning time as consumers have described that they usually burn candles for at least 4 hours or less per sitting. The majority of customers use their candles within a week of purchase.

Keep these aspects in mind while choosing a raw material for your product. Please choose the best tuck-top boxes for packaging and then market them to the customers cleverly.

The Shape of a Candle and a Container

Candle marketing research indicates that the most significant factors affecting marketing sales are shape, scent, color, cost, and shape. The shape of the candle and jar is the first thing that makes people buy it at the first spot.

A perfect mold of a candle that genuinely represents the importance or subject of Christmas.

While candle containers and jars are most liked by consumers these days, they love seeing their candles in a jar or container-shaped small boxes. Your container shape, structure, and parameters should be more appealing and attractive as it is the thing that is going to gain the attention of the customer after unboxing the product.

You can play with different shapes of candles during Christmas as many options are available, and a round shape of jingle bells would be effortlessly created. In comparison, Santa-shaped or cookie-shaped candles or jars attract kids the most. And you use different styles for different candles e.g sleeve and tray boxes, drawer boxes, etc. They can be easily used in decorating churches, kid brand stores, homes, children's centers, and schools.

This idea and theme will give a fresh and unique experience. Of course, they will fall in love with your candles at the end.

Different Colors Create Vibes

In normal conditions, people love to see candles in the dull, peaceful, and only one color theme. But as this is our most awaited Christmas season and people want to see colorful vibes around them.

Colors create vibes that one can feel both physically and mentally.

As a candle sales owner, you should be technical with the color themes of the final product. You can even create candles in green, red, orange, and other bright colors that help to uplift the unique vibe and message of the whole Christmas season.

A color theme should have special attention in this regard. This is going to help you to make people attracted and amazed.

Fitting Fragrances and Scents

As candle and wax melt makers, one of the best and easiest seasonal marketing ways to all your advantage is to go with seasonal scents. Many candle sales owners ignore this and go with the same boring and overly used fragrance each season.

Scents and fragrances can change our mood from a sad to a happy one, and they can easily adjust our frame of mind. Through these, an emotional side can be easily triggered. Fragrances and scents will speak on behalf of your product through emotional and very personal touch.

People love scents that are the reflective side of the season because of the memories and emotions connected with them. Whether it's the comforting scent of Christmas cookies, the smell of embers from the bonfire night, or any special treat of this season. People always love a product that they can relate to!

Touch the emotional spot of your customers and make your sales in dollars.

All that Glitters at the Surface of the Candle

Like magpie birds, the human eye is also attracted to little sparkle and shine. A little glossy touch over your product can make them pause for minutes, which is another essential aspect to boost your sales in the great Christmas season.

We can draw a delicate, glossy, and shiny touch of green, red, and golden colors for the Christmas season. These colors represent this season's very best. Ignoring season-based glitters and outlooks can cost you high damage. Wherever is possible, you can match your scents, fragrances, and all glitter look to your product.

Outer Look and Graphics of a Candle Container

The graphics and the final touch to your product should be done with more care and attention. It demands special attention from your side. Don't go with the ordinary, old-fashioned, and boring graphics of the candle. Choose your graphics according to the Christmas season. It should enhance the important side of the season.

You can even draw the graphics of Santa, the Christmas tree, Santa's vehicle, and the Christmas vibes.

Be Safe with the Candles

The safety of the customers should be any brand's priority. Everyone loves decorative and extra overlooked candles, at the same time nobody wants any unhappy accident.

Also Read About: How to Choose The Right Type of Candle Packaging for Your Business

Pay more attention to the safety of candles and don't just ignore this aspect for a while. A ribbon on a candle will look pretty and fancy but don't try this concept under any circumstance. There's a chance that the candle will melt out and the ribbon can get in contact with the flame. It will be dangerous. Stay away from any idea that will cost safety.

Name your Products According to the Christmas

The name of the product that you are going to use for the whole year isn't going to gain that desired attention from the consumer's side. Be specific and creative with naming concepts too. Give your products a unique oriented name just as per the Christmas season. This will help you to get more attached to consumers.

A fine and desired creativeness in the naming and representation of the product in the online market will boost your sales. Imagine a product with the name of serenity scented candles and this is the product you want to sell to customers during the Christmas season.

This will directly fail you in the beginning. Get each product a unique name and let them have a special place in the hearts of customers.

Packaging a Product

Packaging a candle box would not be fun as it needs fine touch and special attention from the policymakers. Consider packaging a priority and make it one that is going to be loved by the recipient one.

Don't clutter the stuff on the package, use ample space to talk about your product and brand. This will give you a chance to tell people about your brand and will establish a personal relationship. A fine presentation of the product over the package is important.

A wish from your brand on Christmas is another impressive idea. A special Christmas package or any visual concept could be presented outside. You can tell a sweet love story outside of the package too. Make sure that the graphics and text should be easily understandable. Don't just put the stuff out. Let it be the one that is very well presented.

Use colors that fit best with the Christmas theme. Let your package show the world that it's the Christmas season.

Surprises and giveaways during Christmas

Who doesn't love a surprise? Everyone loves something more than the actual product for the same money. Add some little heartfelt surprises in the original packet. Giveaways to some special customers can help to catch their attention.

You can add surprises in the final package of the candles too. And then spreading this to followers and others would help to make a space in the heart. Customers are going to attach to your brand, they will share it with others, and eventually will going to become your forever ones.

Building a brand is easy but creating a special bond with consumers is tough but it's not the hard and fast rule. Be particular with the special Christmas offers. This is the key to marketing your product to the crowd.

Are our Live Sessions Going to Affect Sales?

Live sessions on different social media platforms would help you to stay in the eyes of people. You can showcase your candle products to the customers with these live social media sessions and this is going to help your brand generate maximum sales. This will help you and this is not going to burden your pockets. Live sessions on social sites are the new trend and in Lockdown days it has gained success. We would recommend you to do live sessions on weekends and special holidays.

You can launch your products with good graphics and content on the sites.

Collaborate with other Gift Brands

Another tip is that as a candle sales owner, you can collaborate with other gift brands. We know that Christmas is the season of warm gifts and the big gift brands are going to generate millions of dollars on this special occasion through their sales.

In this condition, your shipping costs will be decreased and your product is going to get some good hype in the market. Our experts consider this option a very impactful one.

Also Read About: This is the Season for Candles and Candle Boxes

Your brand can be a part of their sales and brand. A small package of candles would be loved by everyone. Educate big gift brands to collaborate with you and present your candle package with the original one as a little surprise. This will be a good marketing sales strategy to rock up in the market. Try this one out as sometimes a combo flight is much better than a solo one.

Repetitive Email Marketing Strategy

Use your customer's emails to sell your candle packages. A sweet and enforcing email over holidays is the best marketing strategy. Talk about your brand in the email. Tell them why your brand is the one? What will you get? What are the advantages your brand is offering? How will it make the ambiance more beautiful?

Let them know you better through emails.

Final Festive Thoughts of the Day

Now you have several selling and marketing ideas in your hands, you are going to use them in some days, and your sales will boom! Keep another important thing in mind that you should have dump stocks too and the capability to handle these number of orders carefully.

One of the best bonus tips at the end of the article is that use printed flyers and visual ads in your community. In which present your best product in some good words. Review your product, send pre-samples to famous influencers and make them sure that they are going to talk about your brand on their social media handles.

Use Christmas festivity codes and discounted deals to persuade customers. Showing your products in special Christmas markets would educate customers about your candle brand.

Also Read About: The Best Custom Packaging For Small Businesses in 2022

We can hope that these tips would be the best Christmas from our side to you. You will consider all these points particularly and will apply them in your marketing sales and strategy too. A consumer would fall in love with your brand and the product.

These amazing tips are going to help you generate high sales for some more years.

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