Everything you need to know about custom boxes
Customized packaging offers a great way of capturing the attention of the potential target market and the observers. It is beneficial for businesses existing and operating in the real world and the virtual world. According to surveys conducted by the regulatory authorities;
More than half of the different demographics studied insisted that well-presented packaging makes them feel excited about a product. It stands true for small, medium, and large business set-ups.
Almost all individuals from different demographics agreed to re-purchase a product if packaged in premium custom boxes for packaging. They decided to recommend these products to others.
The unboxing products trend has hit the markets currently. Millions of videos are uploaded via different social media platforms by excited customers. It helps convince others to buy the same product via free advertising.
Why Select Custom Packaging / Boxes?
Let your packaging communicate with the audience in the most natural way. Custom packaging is an impressive way to achieve remarkable marketing objectives by adding to their visual appeals. It helps small-scale businesses get recognized and secure their brand identity in the industry. The products appear attractive to the customers when packaged in custom packaging boxes. The products packaged this way become compatible with mainstream competition in the markets. The well-thought products manage to capture market share and leave behind the competition.
The days of generic packaging are over. Today, businesses use cardboard-based boxes with personalized features to make the interaction with customers attention-grabbing. Whether it is the first time a customer notices your product, the customized packaging makes every moment count and leaves a positive impression. While price and packaging were significant buyers' concerns, the millennials have identified a new attribute dominating the current consumer markets. This attribute is termed ‘brand association’. This financially dominant market segment needs to feel connected to its purchase brand. Unique packaging helps businesses cater to this need of the millennials and fosters a strong bond with them, making them feel esteemed.
Where to Begin?
The first step is selecting the box style or layout in packaging boxes. We offer several dimensions, sizes, and shapes. The material and other related features distinguish every box order from the other. Packaging boxes are grouped as fully customized boxes and printed stock boxes based on their designs.
| Box style | Usage | Cost |
|---|---|---|
| Fully Customized Boxes | Provides a memorable unboxing experience. Include finished add-ons like self-adhesive bows, assembled layouts, etc., superior print themes and services, fillers, inserts, and internal bags and boxes. | Falls under the expensive range of boxes depending on labor work, material size, etc. |
| Printed Stock Boxes | Impressive layouts (preferably collapsible), and print themes for memorable unboxing packaging impact at an affordable rate. | Affordable range of cardboard-based boxes. The cost may vary depending on the materials and features selected. |
The Right Manufacturer
When finalizing the customized packaging manufacturer, there are a few factors to consider. Some of them include;
I. Location: It is essential to identify where the manufacturer has the office. The clients must focus on the offices closer to their order destination premises. It will help them visit the facility to inspect their order around the clock physically. Moreover, it will also help them reduce their costs related to shipping and freight. However, the confirmed clients of ClipnBox do not have to worry about these costs as the company provides free shipping to their confirmed clients against their orders.
II. A comprehensive range of services: It is essential o select the manufacturers who offer a complete range of fulfillment solutions in one place. Ideally, manufacturers must provide the printing and packaging under one roof with add-ons and related services. It will prove to be cost-effective and time-saving for the clients.
III. Affordability: The clients will need to do homework to ensure they get the best rates. They will need exact measurements of the packaging they require for their products. Get quotes from the best-listed manufacturers of the same size. It will help them find the most reasonable one. However, we suggest remaining cautious against the manufacturers offering prices at way too low rates. They might be cheating the clients by using inferior quality material or providing boxes and packaging without internal fences and trays. Therefore, Clients must always prefer seasoned companies with reliable skills offering competitive rates.
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IV. Punctuality: It might take a week to create dies and plates, etc., required for offset commercial printing. We strongly suggest selecting companies with constant contact tools like our online support via our comprehensive website. We allow our clients to track their orders around the clock at every level of processing efficiently by connecting with an online representative. Always read real customers’ reviews and get in touch with them to ask if the company honors its timelines as promised. Every company has a different turnaround time, and it is essential to know about it before confirming the orders.
The Right Design Approaches
It is vital to know your budget allocated for packaging before finalizing the orders. To get an idea about the feasibility, ensure to get in touch with seasoned industry professionals like ClipnBox. The quote clients will assist them in deciding when selecting from the two mentioned groups.
In the second phase, the clients must focus on the product and objectives of packaging they want to achieve through packaging options. The product type plays a vital role here when selecting;
- Dimensions
- Inserts, inner trays fillers, separators
- Material (according to shipping and retail needs)
- Size
- Use of inner boxes/bags, etc.
All these features are decided once the client is clear about their requirements. It is also what makes every order unique. It is essential to eliminate the misconception that winning packaging is always expensive. An ideal custom packaging can be ordered at affordable rates using skilled craftsmanship. We offer countless stunning add-ons and finishes in custom retail packaging with a memorable unboxing experience. Our packaging options will provide something for your clients to remember you. Act smart and select powerful monochrome themes with one-sided printing for impressive and cost-effective results.
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Never rely on inexperienced packaging and printing service providers. We strongly recommend clients to opt for companies like ClipnBox, with an independent design house and a printing firm. It will help them enjoy more value against their investment and benefit from their comprehensive range of services. One must always prefer experienced firms as they can suggest better options based on their experience and skills. Always remember to ask for samples to minimize risks.
Selecting Boxes: By Industry Sector
The rules of economic scales are simple. Like any other wholesale order, the larger wholesale printing orders have lower costs. Therefore, knowing marketing, packaging, and advertising requirements before finalizing orders will help clients save more. Request a printed sample whenever placing an order for the first time with a firm. Go through the packaging details, printed text, and visual content to identify and confirm measurements, layouts, color variants, errors, typos, etc. ClipnBox offers free design support to its confirmed clients. Our services help clients avoid such mistakes in their existing themes and styles.
Do not ignore the inner sides of the lids and bases, which can be customized to print instructions, personalized messages, storing suggestions, etc.
| Packaging Type | Users | Cost |
|---|---|---|
| Counter Packaging Shelf Packaging Exhibition Displays Wall-mounted Displays | Multi-tiered custom display boxes for store end-caps, trade show participants, etc. They are composed of non-bleed inks for a crisp and rich result. | Cost varies according to pricing dimensions, design, and the quantity selected by clients. |
| Cosmetic Packaging | Make-up-related products that need protection and presentation during display, transit, etc. May include;
Lotion boxes, Beard oil boxes, Eyeliner boxes, Lipstick boxes, Hair extension boxes, etc. |
Usually, smaller SKUs require small boxes, which are cost-effective. |
| Green Packaging | Perfect for reducing waste and litter from the planet. Green packaging boxes are crafted from sustainable material choices that can be recycled again. They are given luxurious appeals with the use of add-ons and finishes. | Options include recycled Bux board boxes or Kraft. |
| Food & Beverage Boxes | Business entities involved in this sector readily use;
Cupcake boxes Donut boxes Pizza boxes Popcorn boxes Bottles boxes Wine boxes |
Cost varies according to pricing dimensions, design, and the quantity selected by clients.
Sometimes the price may vary due to the paper and print used to maintain food freshness. |
| Gift Boxes | Entities that want to launch holiday packaging or editor’s edition for their customers can use;
Box with handles Gable boxes Favor boxes Magnetic flap boxes. |
Cost varies according to dimensions, design, and the quantity selected by clients. |
| Metalized Boxes | They come in gold and silver and include embossing, window cut-out, etc., which adds sophistication to this packaging type. | The price of gold and silver metalized foil is dependent on the size of the packaging. Cost also varies according to additional features and quantity selected by clients. |
Budget-Friendly Options
With the economies hit by the worse in the current times, it is not easy for all entities to opt for full-color, double-sided print options for their custom boxes. However, it doesn’t mean that entities cannot achieve custom packaging goals. There are small details in packaging and printing which become a brand's identity.
I. Notes a simple insert in packaging that reads ‘thank you will do wonders in creating a memory about the product in the customers’ minds. Customers love notes with customized messages that offer season’s greetings.
II. Stickers Our clients can order logo stickers, which they can adhere to retail and shipping boxes with ease. They can also order bulk stickers to print product information as an alternative to printing. Most entities with small SKUs prefer this option as it helps them save money and meet their advertising and packaging goals. The sticker costs vary according to their dimensions, shapes, and order size. ClipnBox offers rolls and sheets of stickers, which we select according to client preferences.
III. Inserts Various forms of coupons are available for the products are easily offered along with the packaging. They include;
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- Coupons
- Care/storage instructions
- Event-based promotions (Halloween, Christmas Valentine, etc.)
- Discount offers
- Business card, etc.
- Other Containers
Some packaging options need inner bags and boxes. It is valid for electronic and mobile appliances with many articles that need individual packaging and protection. Paper sleeves are also used for this purpose.
Keeping Environment on Priority
Littering caused due to packaging and over-packaging of items we use daily is clogging up the water bodies and polluting the land on the planet. As a result, our food chains are distorted, the land will waste, and the water is killing marine life. The waste sitting in the wastelands emits poisonous gases and chemicals that make the air toxic. Our planet is on the verge of collapsing if the majority does not make the right choices regarding the companies providing goods and services to our inhabitants.
We encourage all our clients to opt for biodegradable packaging options whenever possible. Biodegradable packaging decomposes after a specific time without emitting chemicals or gases. This way, neither soil, air, nor our waterbodies. Kraft stock is one such material. It is easy to use for;
• Retail boxes
• Display boxes (multi-tiered)
It is easy to use print colors, add-ons, and other options on these boxes to make them look appealing to customers. Other than this, several stock options are available for clients who want versatility in green packaging. Keeping in mind the aspects highlighted in this content, clients will select seasoned manufacturers and avail the best deals after identifying their requirements.
