Crucial Factors to Check in Custom Packaging
Custom packaging has evolved to reach a stage where cardboard is now being used successfully as a packaging material. It is a welcome change that removes the plastic and Styrofoam-based packaging harmful to humans, other creatures, and the planet. However, the packaging companies continue to identify newer styles and types that can satisfy the versatile needs of the clients. This article will help the audience gauge how well a packaging box performs as a retail and shipping box. From material to branding to functional and attraction-based attributes, it discusses many aspects that the packaging companies and clients must remain mindful of when ordering their packaging boxes.
How Durable is Packaging
Packaging is a fundamental part of products offered to customers. Millions of products are sold via real market shops and virtual selling platforms. These products require a display, advertising, transit, shipping, and delivery at some point in their lifespan. The packaging companies work with the designers and clients to develop cardboard packaging options to safely bring the products to their customers’ doors. Although the packaging options must excite and stir curiosity amongst their customers, durability remains its priority. There is no point in delivering damaged or faulty products as it turns off the customers, adversely impacts the brand’s credibility, and results in financial losses. Therefore, the packaging companies are coming up with new options for cardboard boxes to reduce product loss by gearing up security options.
How to Add Product Protection and Durability
1. Customize shipping boxes – Shipping and transit are essential for successful businesses. When selecting boxes for shipping, the companies must choose the material and packaging details according to these packages’ conditions during the process. It is the best way to minimize loss and ensure safety. Select cardboard material best suited for the procedure. Professionals in the packaging industry recommend corrugated board, which is available in variable thickness and as single, double-wall, and triple wall boxes according to client requirements. Other than material, these boxes must include;
- Relevant international packaging symbols for better tackling
- Dust and moisture protection flaps
- The locking mechanism of some sort (e.g., custom stickers, etc.)
- Branding elements, etc.
- Remember, a dented shipping box sows the seed of doubt in customers’ minds.
2. Snap-bottom retail boxes – The packaging must include auto-lock bottoms when packaging heavier, luxurious, or delicate products. It helps rule out the risks of products slipping out of the custom retail box.
3. Void filler vs. compact packaging – Precision when weighing and measuring the product’s dimensions is vital to composing customized boxes. It helps eliminate void fillers, which also adds to the shipping cost due to added weight. However, some products require void fillers, even with compact packaging for protection. In such cases, clients must select eco-friendly options in void fillers like; Kraft shreds, etc.
Also Read About: How to Make Cosmetic Industry Packaging Impactful?
How does the Packaging Look
The first thing that meets the eye is the content printed on the packaging boxes. We all have felt the pressure to buy a product because it comes in irresistible retail boxes. That’s where we are getting at; your packaging presentation counts a lot. Your visual content will make your products and brand stand apart from the crowd and get recognized. No matter how exciting and exciting printed visual content is, it won’t serve the proper purpose if it does not highlight the brand. Providing information about the brand is a means by which customers remember it. If the visual content does not provide this information, the customers will remain at a loss about identifying the brand when they need it next time.
How to Ensure Quality Printed Visual Content
- Color consistency – All forms of packaging of a particular product or a brand, i.e., their different SKUs, must reflect the same tones minus color variations to fight fake product doubt. It is possible only if color management is handled via standard systems, namely, the CMYK and Pantone color systems. Using them will help identify and match the different tones from monitors to print color swatches and minimize error chances.
- Unique typography – Text is a vital part of printed visual content. Therefore, when using it, designers must select the correct typography elements. It includes using the proper font size and style to make it readable. Several add-ons are usable on text to highlight it on packaging boxes.
- Balanced artwork – Artwork is available for printing on packaging boxes via different printing techniques, including; Digital, Offset, and Screen printing. Clients can select full-color or selected color printing for these packaging boxes.
- Box shape – Most packaging boxes are rectangular, but the packaging industry is now offering several new forms, including;
- Heart-shaped boxes
- Round-shaped boxes
- Xmas-tree-shaped boxes and countless more.
Also Read About: The Best Custom Packaging Company in the USA
Does it Promote your Brand
The retail packaging must focus on branding the packaging boxes. It is possible only if the latest branding elements are provided quickly and in their correct artwork format to the printing designers. These professionals work on the artwork to make these branding elements like logo, brand name, symbols, etc., attractive and visible to the customers. The innovative companies are also adding their email addresses, active social media accounts, toll-free numbers, and other contact details to packaging boxes so that the customers do not face any hurdles in communication.
How to make your Customers Talk About your Product
- Add a custom sleeve – An easy way to instantly make the packaging secure and uplift its look is by adding a custom printed sleeve. This sleeve is available in variable sizes and is wrapped around the packaging boxes on all sides. Add-ons, text, artwork, and promotional content can be added to them to grab customers’ eyes instantly. These sleeves are also a great way to improve the looks of old packaging boxes.
- Go for logo-centric packaging – The clients who wish to highlight their brand logo can maximize on them and splash them on their packaging boxes. It is an excellent way for the audience to memorize the brand name and packaging.
Does it offer Secure Inner Packaging?
Innovative companies know that they are selling an idea, not just a product. Therefore, they leave no stone unturned to cover all the necessary steps in safely packaging their concept. Companies of the modern world know that it is not just the external durability of the box that counts, and the products often get harmed due to movement inside the boxes as well. As a result, they use tools to minimize it and stop the products inside from bumping into each other. Packaging companies can make the internal packaging tools from traditional cardboard or recyclable cardboard, depending on the choice of the clients. The commonly used inner tools include inserts, fences, partitions, etc.
How to Improve Inner Packaging
- Including silica sachets – Products that can get damaged due to seeping humidity or damp air are protected inside their custom packaging using various ways. One of the most effective ways is using silica sachets for this purpose. It helps keep the packaging odor and moisture free and adds to the lifespan of the products.
- Product-centric inserts – Internal packaging designed according to the products has grooves specially engineered according to product shape. Sometimes these products have fixing flaps that keep them secure and stationery in these grooves.
Is Packaging Going to Waste
One of the concerns of the modern world is packaging and how it affects our environment. The trends of upcycling and recycling are getting acknowledged worldwide, and more societies are becoming involved in these processes to curb the problem of overpackaging products. There is constant pressure on the business companies producing goods to improve their packaging, making them friendlier to the environment and cutting down the harmful factors involved in sourcing their material. This article will evaluate the product packaging according to reusability, recyclability, and biodegradability. According to the studies conducted by the regulatory authorities, a significant chunk of the population is willing to pay additional product costs if it helps save the environment.
How to Curb Product Wastage
- Multi-purpose product packaging – Business companies focus their research according to the consumer behavior of their target audience. They understand the concept of adding more worth to their products by offering more than the customers expected. As a result, they have started offering products that serve multiple purposes. The green packaging companies offer plant-able cardboard material with seeds. Some companies focus on reusable cardboard box layouts that can be unfolded and refold into breakfast bed trays.
- Biodegradable materials – Hundreds of companies are now opting for materials that can decompose independently without leaving behind any harmful traces on the planet or its life. For example, materials like Kraft are ideal for composing packaging boxes and customizing them according to client preferences.
- Alternate storage option – It is better to use cardboard for several years when using custom luxury packaging. It is a great way to allow the customers to reuse this packaging for other products while reminding them of the brand and its offerings until the packaging lasts. Most custom rigid boxes are developed around the same idea, strengthening customer loyalty.
- Recyclability – Using recyclable material to compose packaging boxes is a great initiative to decrease a company’s carbon footprint and take responsibility for contributing to the planet’s health. The boxes made from recyclable material help save the planet’s resources and are easy to personalize according to clients’ needs.
How Eco-Friendly are the Finishes on the Packaging
Having custom retail boxes and shipping boxes made from eco-friendly material is not the winning at green packaging. For a hundred percent green packaging, the clients must remain mindful of eco-friendly packaging finishes and say no to plastic-based laminations and other accessories. If plastic-based accessories like buttons, ribbons, and tabs are attached to these boxes, they will have to be removed for the recycling process. But it does not mean there are no eco-friendly options. Some of them include;
- Lamination biodegradable – Cello green and other related materials are available with the packaging companies to substitute plastic-based lamination on packaging boxes. Like traditional lamination, this material brings a gloss to the box surface, and it adds a protective layer, making the visual content printed on it scratch and smudge-proof.
- Soft-touch – This coating type derives its name from the velvety texture that it leaves behind after setting. One of the most important benefits of this layering is that it does not turn yellow with age, as in the case of other coating options. The use of this coating makes the colors appear richer.
- Aqueous coating – As the name suggests, this is a water-based coating used to add gloss or a matted look to the packaging boxes or options.
Does your Packaging have What it Takes to Become a Social Media Trend?
There is no denying the power of the internet in the current times. With just a tap, individuals can share, tag, and spread vital information about a product in less than a second. Success comes instantly to the brands and products that can become an instant hit on virtual platforms. Clever business entities know that they have to offer an experience. However, a few things to consider to make the products appear attractive on social media platforms.
Ways to Attract More Audiences Online
- Know your hashtag – When promoting a brand or a product vis the internet, it is essential to compose a direct, unique, and short hashtag and follow the appropriate existing ones, which will improve the product’s visibility on the internet. Ask the focused target audience to use the hashtag to add momentum to your campaign.
- Invest in a professional shoot – It is essential to understand that the monitors’ product display differs from the real-time product display in brick-and-mortar shops. Therefore, they need a proper product profile development, which is possible via a professional shoot.
- Include packaging with the product – It is vital that the packaging is shown with the products. Some business entities mistake of separating their products from their packaging and uploading products’ images alone. It will never work for the companies trying to sell their packaging online. Instead, place the product in the designed packaging and upload these images.
Conclusion
After reading this article, the audience will be able to judge tangible retail packaging options in front of them in an objective manner. It is never always about following the trends in the market. It is also about how well-suited a product’s packaging is according to the customers’ expectations, product requirements, etc. Even the e-commerce business entities will read through and understand what they must include in their packaging boxes for durability and create excitement for their recipients.
