Packaging Trends for Small Business in 2022

Product presentation online and at brick-and-mortar stores and markets via custom packaging is vital to boost sales. How the items get packaged tells a lot about the product quality and the respective brand’s reputation in the industry. In the modern world, packaging directly contributes to success and brand recollection in the long run. Therefore, to remain valid in the markets for a long time, the product managers, marketers, designers, and packaging companies must stay mindful of the latest packaging trends. It will help the companies keep ahead of the competition and never experience a lull in sales.

Some major shift has been observed in the packaging industry post-COVID era, as discussed in the article. Read on to learn more about it.

Custom Packaging in Natural Colors

In a world recovering from COVID, individuals are looking for healthy options, which means getting in touch with their roots. As a result, the same themes are reflected in packaging as well. Whether the clients select luxurious packaging or everyday retail couture for their products, they focus on wellness. The use of natural colors like; grass green, beiges with images of fruits, honeycomb, etc., is getting common. The visual print content is enriched using a pop of colors close to nature to highlight the products. For example, green and white tones for aloe-based products, tangy color schemes for vitamin C-based items, floral printed themes for natural product lines, and so on.

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Even when using secondary colors like pink, the packaging companies suggest hushed and calm tones with a serene aura.

Reverse Tuck Boxes in Fun Designs and Features

The reverse tuck end boxes are a great tool in the packaging industry that helps highlight the different packaged products. These boxes are considered ideal for using various add-ons and features that help augment the products’ reach. Some of these options include;

Using window patching on these boxes allows the clients to make their products visible while curbing the risks of contamination and damage. These windows are custom shaped according to the product requirements and clients’ preferences and can be of versatile sizes and shapes. A transparent PVC sheet is used on these windows to seal and cover them, and it provides protection and attraction to the boxes simultaneously.

These boxes are also finished with exciting effects and add-ons that add a refined look to the packaging. Some options include;

Gloss and Matte Laminations Use – Laminations are thin, transparent plastic films that cover the boxes entirely or partially. The different effects of this coating help add a glare or a muted look to the retail boxes. Lamination also adds an extra protective layer to boxes that protect their structure and the printed visual content.
Locks for More Security – The layout for these boxes is made secure by adding various locking mechanisms to them. Some include;

1. Tongue lock – This mechanism is called catalog lock and includes locking slits that connect with the panel.
2. Anchor lock – It uses a slit-like perforation in the extended flap to fit the smaller flap extension.
3. Mailer lock – uses a combination of an elongated panel and a tab.

Some other finishes that add to the look and functionality of these boxes include;

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Ribbons – A simple bow tie or a ribbon in a signature color scheme or contrasting colors add more worth to the simple packaging boxes.
Adhesive accessories – Adhesive pearls, buttons, etc., add a touch of sophistication to these cardboard boxes when used for gift packaging.
Portability options – The packaging companies can add ribbon, cardboard, and plastic handles to these boxes to make them more convenient.
Internal inserts – the inner layout of the boxes are designed according to the product requirements. The clients may require effective inserts and trays to minimize movement and damage in some cases.

Tuck Top Boxes

Another box layout used commonly in custom retail packaging is a tuck top box. As the name suggests, it has a flap, which is tuckable on the top. These boxes get crafted in various durable cardboard material options according to the product weight and other packaging specifications. They do not take more than a few minutes to assemble and are loved in the packaging and retail worlds because of their simplicity.

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The packaging companies leave no stone unturned in beautifying these boxes according to the industry’s latest trends. Some features include;

If the clients are looking for a glamorous and quirky retail couture via custom cardboard boxes, they are suggested to opt for combination embossing. This technique combines hot foil stamping and embossing and creates printed visual content with metallic notes. It is an excellent tool for instantly uplifting the product using packaging tools.
According to the year’s leading trends, another way to add fun and excitement to the custom packaging boxes is to use Spot UV on the boxes. This UV coating gives a shine to the whole package. If the matte coating is selected, it will mute the look of the entire box while enriching the colors.

Trending Features in Custom Cardboard Boxes

Fluorescent inks are getting popular with fun themes. The retro hippie themes look great in these colors used to sell products like candles and oils, perfumes, etc.
As the customers are becoming more driven by the information, brands and companies are developing text-based retail printed boxes. The copy is direct and to the point allowing the audience to gather complete details about the product.
More brands are discovering the power of double-side printing in cardboard packaging boxes. The inside box panels are used to print seasonal greetings, discount codes, and other surprising elements for the customers. Sometimes the companies use doodle-like printing to describe the ingredient in case ready-to-eat food items are packaged inside these boxes.

Apart from the mentioned features, add-ons, and finishes, there are several effects that the packaging companies use on the custom packaging boxes orders according to the industry and product demands.