How to Make Cosmetic Industry Packaging Impactful?

Cosmetic industry packaging has evolved with time, and today, seasoned packaging companies consider the unique needs of every product when designing the layouts for them. Every cosmetic brand finds the ideal add-on and layout in custom cardboard boxes for their products. These boxes differentiate these brands from other alternatives and substitutes in the marketplace. There are many reasons why the cosmetic manufacturers and marketers use these boxes, some of which include;

1. Security of the Products Inside

Every product manufactured needs to reach its customers in perfect condition so that all parties involved can finally earn from the financial transaction against it. If the custom packaging boxes are damaged, it reduces the worth and value of the packaged items inside. These boxes represent the quality of the products and the status of the respective brand in the industry. Every product has a unique packaging requirement; for example, lipstick packaging boxes differ from blusher boxes. The seasoned packaging and printing companies study the products and develop the inserts and inner box packaging accordingly, which keeps these items safe from impacts, wetness, dust, etc.

2. Marketing and Advertising

Now is the time to concentrate on offering appropriate custom retail boxes as the brands’ competition among alternatives is cutthroat. These boxes have customized themes according to seasons, colors, moods, and countless other demographic needs that the respective company chooses to focus on. As a result, these boxes become sources of information in the marketplace. In the absence of salespersons, these boxes educate and advertise the packaged products and compel the customers to reach and check out the product inside. Every client uses these box panels to print their branding elements comprising of;

Logos
Taglines
Images
Symbols
Company information
Product information, etc.

This article lists some of the most popular styles and add-ons in custom cosmetic boxes that make waves in the online and real marketplaces.

Also Read About: Everything you need to know about custom boxes

Display Custom Cosmetic Boxes

In today’s world, customers want easy access to the products they love. Because of this reason, custom display boxes are getting popular globally. These boxes are crafted from the sturdiest cardboard with the lightest weight. The sturdiness of cardboard prevents the box structure from getting damaged even when carried from one venue to another. The durability of these boxes makes them ideal for exhibition displays. Brands get multi-tiered boxes designed for tradeshows that offer easy access to the audiences and lure them into finding out more about the products.

Cosmetic display boxes also get used in the brick-and-mortar shops on the counter and shelves. These boxes display medium to small-sized SKUs. Products like blushers, lipsticks, mascaras, and eyeliners are effectively displayed in these boxes. The brands ensure designing these boxes in the signature appeals of the products so that the customers can identify their favorite brands quickly.

Also Read About: The Top 6 Packaging Solutions That are Cost-Effective

Sleeve and Tray Custom Lipstick Boxes

Most lipsticks are packaged in sleeve and tray cardboard boxes with only one opening. This opening from which the box tray is pushed in and pulled out to access the product and secure it. While most brands package their SKUs in these boxes, others use the same layout in different dimensions to wrap multiple lipsticks in the same box. These boxes have fences and grooves in the inner trays to keep all the products in their specified places and minimize the movement of products inside the box. Proper branding themes are printed on these boxes according to client preferences and product requirements as visual content. Dramatic effects are added to this visual content using features like Spot UV (matte/gloss), spot colors, foiling, etc.

Some companies also use customized labels to print product information like;

Ingredients
Expiry date
Storage instructions
Warnings, etc.

Others use personalized stickers to seal the open end of the box for more product safety. The fences and separators are available in options that include;

Recycled cardboard
Folding carton
Corrugated material
Plastic, etc.

Die-Cut Hanger Custom Mascara Boxes

Mascara is a top-selling cosmetic product that offers versatility to its customers. There are glittery mascaras, colored mascaras, water-based mascaras, waterproof mascaras, etc. This list is never-ending, and every product variant is packaged according to its USP theme. It helps the customers identify the mascara that best fits their needs. There are many layouts in custom retail boxes used to wrap mascaras. One of the most trending and popular box styles is a die-cut hanger custom mascara box, which comes with a hole so that shopkeepers can hang it on the retail wall panel. This feature improves the product reach in retail.

The chances of customers ignoring or overlooking the product are reduced drastically as it becomes easier to spot. The already punched hole in the long side of the box makes it convenient for the retailers to showcase the box on the counter panels.

Two-Piece Boxes for Eyelash Kits

The eyelash kits contain multiple items, including;

Tweezers
Eyelashes
Glue, etc.

These items are packaged in cardboard packaging boxes in different layouts. The lid-off or two-piece boxes are used as retail boxes for these items. It is easy to brand these boxes from the outside and inside. The packaging companies use inner wall panels to print the branding themes and share discount coupons and other fun information with their customers. The inner layout of the boxes gets designed by the seasoned staff of the packaging companies to accommodate multiple items.

For more luxurious appeals sometimes, the inner box is layered with fabric like suede or high-grade paper, etc. Other brands use metallic paper for a holographic effect that gives a dramatic look to these boxes. Apart from these add-ons, features like a window cut-out and window patching are used on these boxes to highlight the product and add aesthetic appeals to the design and box layout. The mentioned options are not the only options available for the cosmetic industry clients. These clients can get more information about the add-ons, finishes, and features after discussing them with their designing and printing teams.