Why Customized Coffee Boxes are Getting So Popular

Coffee is a beverage enjoyed globally. Some want it as a hot drink, while others make the most of their summers by adding to chocolate shakes and drinking the cold recipes from it. In the modern world, flavored coffee is also trending, and coffee lovers of all ages like flavors like caramel and vanilla. The retail sellers of coffee know the importance of offering different SKUs to their customers. Because of this, seasoned packaging companies worldwide provide standard coffee packaging in the sizes their clients require. Professional and skilled companies like ClipnBox offer innovative shapes in boxes with functional attributes to package coffee ideally. These customized cardboard coffee boxes are a great tool to notify the targeted demographic of the weight, instructions, recipes, expiry date, etc.

They act as a product storyboard for the customers educating them about the product without a sales or product representative. The meticulously designed custom coffee boxes are enough to compel the customers to check them out and provide information to validate their use. To get solutions that work, one must communicate their major and minor goals and objectives to the packaging company professionals. There are several types of coffee boxes available, including;

• Rigid coffee boxes
• Gable coffee boxes
• Two-piece coffee boxes
• One-piece coffee boxes, and so on.

Also Read About: 3 Most Common Types of Packaging Materials

Why Coffee Packaging Needed?

It is incredulous to know that coffee has been enjoyed as a beverage around the world for centuries. Even today, when we all need a morning kick to start the day, we get tea or coffee before heading out or starting our day. The process of roasting the beans and berries has improved as technology evolved. There is no denying that caffeine, the main ingredient of these beans, plays a significant role in stimulating the human mind and body. To keep the coffee beans fresh and compelling, their proper packaging is obligatory by the brands marketing them. The companies generate business activities for themselves by uniquely packaging their coffee. Each brand has a different look that helps customers remember one brand from the other. These boxes are made appealing and practical using other technologies like printing and a new layout.

1. Improves Brand Outlook

The different SKUs of the coffee do more than keep the beans safe. They have the responsibility of highlighting the USP (unique selling proposition) of the product. How it is reflected and notified to customers is how a brand's image is built in customers' minds. Consistent with the colors and designs help the customers distinguish and identify brands whenever they see them displayed. With the help of improved technologies, the packaging companies can develop better custom coffee boxes that make it easy to store the product in between uses safely. Several factors help these boxes catch the attention of their customers. Some of these include;

1. Images or pictures selected to print on these boxes
2. Visual content, including the graphics and themes
3. Signature colors of the brand
4. Branding elements of the parent company
5. Box layout
6. Product information

Combining all these factors in the right balance helps craft eye-catching and relatable boxes for the targeted audience. When these factors are used keeping in mind the selected demographics, it helps build a powerful brand through instant connection with the customers.

2. Offers Versatility

Gone is when traditional material and plastic-based containers were preferred for packaging the products in the current world. More brands and companies are switching towards cardboard-based materials for their products. There are various reasons for this switch, and ease of customization is one. It provides a refreshing break from the old ways of packaging coffee. The brands can use these custom cardboard coffee boxes to manage the same box's display, packaging, marketing, and storage. The cardboard available for packaging is of several kinds. Most brands are looking forward to packaging their products in Kraft cardboard, which can disintegrate on its own without causing harm to living species and the planet. Much is achieved using cardboard packaging boxes to improve their appeal and functionality. The use of;

1. Custom printed sleeves
2. Sleeve and Tray boxes
3. Boxes with handles
4. Boxes with inserts for coffee bottles, etc.
5. Add to the convenience of the product usage.

3. Provides information to the Customers

Every customer has a right to know about the product they are buying to make an objective decision about purchasing them. The coffee-printed cardboard boxes allow the customers with the ley information that helps them make this decision. The visual content of these boxes includes text for which we at ClipnBox select the best typography elements. It includes opting for a suitable font size, style, etc., making the text easy to read and comprehend. Spot UV and other add-ons make this text more readable by highlighting it. It is challenging for brands to educate their customers about products individually. Customized cardboard boxes conveniently allow them to provide this information to a broader group. The visual content and the text printed on these boxes notify the customers of the signature;

1. Branding elements (e.g., logo, symbols, taglines, etc.)
2. Product usage
3. Weight
4. Flavor
5. Expiry date
6. Storage instructions
7. Bar code, and much more.

Also Read About: How To Order Custom Cardboard Boxes Online

This information helps the customers remember the brand's unique selling proposition and recall the brand every time they see it displayed.

4. Increases Returns

At ClipnBox, we never fail to educate our clients about the benefits of using personalized coffee boxes for packaging. Many do not know that customization o the packaging boxes can help them add to their revenues and returns. The well-packaged coffee brands are perceived to have more worth; as a result, the companies' profit margin against these products increases. In most cases, the packaging that the customers find appealing sits on the retail shelves and not the product, which is barely visible from these boxes. Investing in the packaging of this product helps target a niche market willing to pay more price for it.

The packaging solutions like a rigid box help the customers experience a memorable unboxing event. It also provides these customers with a solid and beautiful box that they can use for storing alternative products for a long time. This box's impeccable printing, layouts, and packaging tools spare the coffee customers from gift wrapping hassles. Convenience attributes like these compel the customers to pay a premium price for packaging.

5. Improves Customers Management

The space on the custom-printed coffee boxes is available for the client to publish anything. The visual content on these boxes helps the brands associate better with their audiences worldwide. We encourage our clients to print information about welfare associations and campaigns on their packaging to connect with the customers of the same ideologies and increase their customer base. Therefore, apart from the logo, brand name, and other branding elements, we also print information related to recycling and campaigns for our clients. It shows the brand's commitment and helps win the customers' hearts. Apart from this, the space on the boxes is ideal for printing the discount and promo codes and coupons that the customers can use to gain benefits. The symbols like Mobius Loop helps notify the customers that their favorite coffee brand is taking measure to switch to green packaging solutions by opting for recycled and recyclable cardboard material.

The same space is used to print brand ambassadors' images and success stories about the business or welfare of any local or international community. Some companies even print how a percentage of their sales from the brand goes to organizations working to benefit the planet, oceans and marine life, plants, humans and pollution, etc.

6. Secures the Coffee Jars

Coffee is a sensitive food product that gets marred due to moisture, fungus, and other elements. Therefore, it is essential to package it appropriately. Most companies have now started packaging their coffee beans and powder in glass jars, which are airtight and effectively preserve this product's taste, flavor, and aroma. Customers prefer getting an offer in these jars and choosing the coffee brands in this packaging. But glass jars are prone to get damaged. As a result, they have to opt for packaging boxes to secure these jars and display and market them.

The custom cardboard packaging boxes are available with specially designed internal inserts. These internal inserts are made from foam, recycled cardboard, traditional cardboard, etc. Such inserts prevent the jars' scratches and breakage and help the brand display itself successfully in the online and offline markets. These jars and other packaging tools like cans with lids are preferred because of their unique packaging. Packaging companies now use one-piece boxes, two-piece boxes, and different types.

7. Allows Open Branding

When a business company enters the market, the main aim of these companies is to make monetary gains to survive. As soon as a brand enters the market, it becomes part of the market competition. To win this competition, it is essential to rely on above-the-line and below-the-line advertising tools. Advertising allows the brands to promote their product and reach their target customers' attention. Business entities can effectively manage the advertising budget using custom coffee boxes as advertising tools.

As mentioned before, these boxes allow the brands to print whatever information they need. These brands can communicate the appropriate terms and visual content to their target audiences. They help the brands stand apart from other substitutes and alternatives available in the markets. At ClipnBox, we provide print-friendly custom boxes to enable our clients to create awareness about their products and brand. Business entities can make affordable marketing budgets if these boxes are used as proper advertising tools. These bespoke boxes connect with the customers capturing their minds and hearts by providing the best rates and irresistible packaging.

8. Introduces Coffee as a Gift Product in the Markets

With the introduction of luxury cardboard packaging boxes in the markets, coffee brands can reinvent their product as gift products. It has put this product on the retail and online platforms as a holiday gift. Today coffee is presented as a gift during several events like Father's Day, Christmas, graduation, and much more. Luxury coffee packaging boxes use the most durable and attractive material with supreme printing services on inventive and innovative box layouts. They are made to look glamorous using impressive add-ons like;

1. Spot UV, Spot colors
2. Finished accessories like ribbons, balloons, buttons, etc.
3. Foil stamping
4. Matte and glossy laminations and coatings, etc.

These boxes do not need any more packaging or gift wrapping, and they come in packages with appealing opening and closing mechanisms that can leave a memory in your customers' minds. These boxes are designed to last for years offering alternative storage solutions to the recipients. Every time the recipients look at them, they are reminded of their experience, product, and brand. These boxes also include coffee mugs, candles, perfumes, etc.

9. Helps Transit Conveniently

When shipping this product is required, the companies use customized shipping boxes. They are crafted from thicker material and printed with branding elements and symbols that help keep the product safe—the characters like vertical arrows, broken glassware, etc. Help the labor understand how to handle these boxes better.

The packaging industry must come up with convenient, space-efficient designs that can be stacked on top of each other. These boxes must be cost-effective and reliable at the same time. A few packaging techniques help boost the coffee brands and their promotion. Printing the custom coffee boxes with the coupon, promo codes, discount codes, and other information compels customers to buy these products. We advise our clients to take it as a value-adding attribute, making the customers feel they have a good deal available, which they must make the most of.

Also Read About: How to Design Adorable Packaging for Social Media

The clients of the packaging companies must select the best typography elements, print themes, and branding elements and employ color correction and management techniques to keep the appeals of the packaging consistent. More coffee brands are now selecting recyclable and biodegradable packaging boxes to add green consumers to their target market.

Exceeding the customer and target market needs is critical in benefiting from higher conversion rates. Some add-ons like window patching help the customers look at the packaged coffee, making them trust the brand more. Well-packaged coffee boxes and bottles positively impact the customers and directly impact the sales of these brands in the online and offline markets.