Why Custom Lipstick Boxes are Getting So Popular in Cosmetics Industry

Lipsticks come in different forms and they need special custom lipstick boxes. Almost every international and local cosmetic brand in the market provides its customers with lipstick. It is noteworthy that makeup is not restricted to one gender. In the gender-fluid world of today, we all have come across individuals who use makeup at some point. One of the most trending products in the makeup world is lipstick. Since ancient times, men and women have used lipstick to color their lips using stains from animal and plant-based products. Even today, individuals use lipstick to instant glam up their looks.

This lipstick box packaging provides vital information to the customers to make the purchasing decision. Some lipstick types and their custom boxes include;

A) Gloss and Matte Finishing for Printed Lipstick Packaging

Sheer lipsticks are often the ones that get packaged in packaging with high-gloss finishes. These lipsticks add a similar gloss to the lips, leaving them hydrated and with a smooth, hydrated appearance. They are ideal for young girls or a zero-makeup look. Sheer lipsticks are excellent for building up color and layering the shades. The only problem with these velvety stains is that one might require more than one touch-up in a day. On the other hand, matte lipsticks come in packaging with a muted shine. Both these looks (gloss and matte) are achieved using the following mentioned options;

1. UV Coated Retail Lipstick Boxes

Packaging for lipsticks sold in the mainstream online and brick and mortar retails focuses on grabbing customer attraction. Packaging companies are attentive to the details of the products they are working on and try their best to provide packaging that reflects product descriptions. Because of this reason, UV-coated boxes are famous for lipstick packaging that add a glamorous shine to them. They look amazing on the shelves and in images captured for online selling platforms. However, the UV matte option comes into play for matte looks that mute all shine.

2. Laminated Packaging for Lipstick

Another option for adding gloss or shine is via thin, transparent plastic sheets that also add to the longevity of the packaging. This coating also prevents the visual content printed on cardboard from getting damaged and smudged. But, non-glossy lamination is also available for sophisticated appeals without any shine.

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3. Soft-Touch Coating for Lipstick Boxes

This eco-friendly coating is a great option that adds a super glowing shine that exceeds the gleam of laminations and other coatings. It feels like a layer of soft velvet upon drying, adding a glamorous and luxurious feel to the packaging. The best part is this coating will not get yellow over time.

4. Aqueous Coating

This water-based coating is also available in matte and gloss options for lipstick packaging. Companies manufacturing and marketing organic or mineral-based cosmetics use this coating on retail packaging.

B) Use of Cut-Out Lipstick Packaging

Cut-out or die-cut lipstick boxes are cardboard boxes that feature a custom-shaped window in lipstick packaging that remains uncovered. It helps the customers decide on the color. In some cases, this cut-out is designed to allow the customers to easily take out the stain tubes and read the product description. They are used in multiple ways on different packaging boxes used for lipsticks.

1. The Wholesale Packaging Boxes for Lipsticks

These cardboard-based boxes are used for packaging bulk orders of lipsticks. In some scenarios, shipping orders are also required. Therefore, these boxes may often include a custom-shaped window to determine the correct order placement. These boxes are also printed with international packaging symbols for better handling during the shipping and transit processes.

2. Five-Panel Hanger Boxes for Lipsticks

The lipsticks in gloss or stain form usually come in sets of threes and fours. These sets are displayed on the stores’ front panel walls using five-panel hanger boxes with an extended flap and a hanging hole. A cut-out window is added to this packaging for customers to look at the shades they are buying without opening the box.

C) Metallic Finishes for Frosted Lipstick Shades

The recent post-pandemic era is bringing back many old trends. People are trying to revive forgotten trends to get some form of order to their lives. The packaging and retail industries, too, are following the same direction. As a result, the frosted shades that were once the most sought-after ones in the nineties are making a comeback presently. For packaging these lipsticks, the seasoned packaging companies are using metallic options in custom lipstick boxes using the following options;

1. Metalized Sheets

Brilliance is added to lipstick packaging using these sheets in different colors according to the shades of the lipsticks. The thin metallic sheets stamped on cardboard boxes seldom require any explanation as the customers can figure out that they contain the visible shade in frosted tones.

2. Foil Stamping

Besides using the above option, hot foil stamping adds metallic notes to the design and visual content. It is a great way to highlight the brand or product name.

D) Luxury Custom Lipstick Boxes for New or Seasonal Launches

Luxury lipstick boxes or lip care kits are high-end retail products that (mostly) professionals use. These boxes are crafted from high-grade cardboard and include inserts, partitions, and sections for each product. Special attention is paid when selecting a typeface and other visual content for these boxes. Functional features like security and accessibility are added to them to last longer. Niche cardboard packaging options are used during new product launches, including the seasonal launch of shades (fall, summer, pre-fall, pre-summer), festivity launches, particular edition launches, etc. Other occasions include;

1. Swatch Samples Kits for Lipsticks

Evert the season, cosmetic companies send out swatch samples of shades to their niche customers. This cadre includes; renowned makeup artists, influencers, artists, etc. Packaging for these swatches is done impeccably in custom rigid boxes of sizes that can accommodate several shades simultaneously. For convenience and attraction, features like handles are added to these kits, making them portable.

2. Lip Care Custom Gift Box Sets

The present-day lip care boxes include scrubs, moisturizing oils, creams, balms, tints, lipsticks, and accessories like brushes, etc. These unique custom packaging boxes are designed for perfection and come in personalized and branded re-usable pouches/bags. The boxes are printed on the double side in full color, highlighting the branding elements and other product details.

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These packaging options are great for distinguishing one brand from another. Furthermore, with the booming e-commerce businesses and the surging trend of contactless deliveries post-pandemic, these packaging choices provide complete information to the target audience without representatives.