How and Why Customize The Shipping Boxes?
Did you know that custom shipping boxes are the best form of promotional boxes? They provide the clients with ample space on their selected boxes to print any relevant information they think their customers will love. To print this information, clients will need to choose appropriate typography which is readable and visible. This way, the required information will remain available to the target audience till the boxes perish.
Some have the view that customization of the shipping boxes is a complicated procedure. It might have been so in the past, but not today. Most packaging and printing firms have developed comprehensive and streamlined websites to ease this process for their clients and visitors. All that one needs to do is visit the top-ranking websites of the printing and packaging firms in their areas and fill out the forms according to their requirements.
Even if one is new in the field and has no information about the industry jargon and forms, getting in touch with the online representatives from these websites is easy. Leave online queries or email them at the given addresses, and in almost all cases, these queries are answered on time.
The online representatives of seasoned printing and packaging firms like ClipnBox respond quickly and help out their clients every step of the way to place their orders.
The website makes it easy to track the orders at all levels during their processing, and they do not have to meet frequently just for communication and approvals. Most of it is handled online. The packaging and printing companies do not make any move without the approval of their clients. This article outlines how the shipping boxes provide enhanced returns when they are printed with the branding elements. The printing techniques, add-ons, internal designs of the boxes and innovative styles all play a significant role in improving these boxes and making the products stand apart from others competing in the same category.
Advantages of Personalized Shipping Boxes Over Regular Shipping box
ClipnBox has been in the packaging business long enough to realize that personalization is the key to winning customers hearts. We suggest our clients leave their mark throughout the retail and business channels to remind the audience of their existing business. In the chaotic world we live, nothing is more accurate than ‘out of sight, out of mind’. Therefore, the business entities need to make the most of every tool and channel, whether tangible or virtual, to remind the audience of their offerings.
The returns for any business offering products are not limited to financial gains. For any business or brand, it is vital to remain on the top of the customers’ minds at all times. It helps them remember the product and their options when they are making purchases. Let us explore how the personalization of the shipping boxes helps businesses and improve their returns.
1. Added Brand Exposure
Add a logo and tagline to the shipping boxes you are using for your products and see the difference. Every time the name on the shipping boxes pops up, the handlers, shipping companies, and the audiences will easily differentiate your products and items from the rest. Everywhere your boxes go, they will be called out by their brand name, creating awareness about the product and your company. It will help transform your shipping boxes into promotional boxes till the time they perish.
2. Increased Interest of the Viewers
Imagine your customers waiting for their shipping boxes to arrive. One way is to discreetly package the products and deliver them to the final destination. Another way is to promote your products along the way in a clever manner. Receiving the orders in marked boxes with the signature logo often increases the excitement of the receivers. It speaks volumes of the quality and the stature of the company in the industry. It will help influence others into buying the same products as well. As the audience realizes that the company manages deliveries in their areas, it will improve the chances of additional sales for the company.
3. Fosters Brand Loyalty
There is a special connection between the branded shipping boxes and the customers. In customers’ eyes, this is a tool for owning up to the products, mode of delivery, transport, and challenges that occur on the way. It somehow adds credibility that even if something goes wrong, the parent product company will look into the matter and settle things appropriately. After all, it adds to the worth of the printed logo of the parent company. Moreover, packaging that protects and attracts customers has more chances of retaining the customers who will return to repurchase from the company.
4. Provides More Reason for Sharing
In the current times, quick and instant trends catch the customers’ attention in the virtual world. One way to create a trend is by persuading the customers to upload videos. The shipping boxes that arrive with branding elements often catch the customers off-guard as it is still not the norm despite the many benefits they offer. Internet influencers are vital persons to target when looking for promotion in this manner. These individuals create beautiful and attention-grabbing trends on the various internet channels that benefit the parent product company.
5. Memorable Unboxing Experience
Most companies shipping expensive products invest in premium shipping boxes to package their products in materials and boxes as worthy as their offerings. They use labor-intensive accessories, buttons, balloons, and various other finishes to give these boxes an enchanting look. Premium orienting technologies highlight the branding elements like the logos using Spot color and other add-ons. Taglines are given proper coverage along with signature images and corporate symbols. The best attribute of the personalized shipping boxes is that clients can use innovative layouts and styles to offer an unforgettable unboxing experience to the receivers waiting.
6. Better Chance Against the Competition
Customization of the shipping boxes reflects the thought process and the effort required to create them. It is a demonstration to the customers of how much the business entities value themselves and their offerings. It automatically gets better reviews and is nearer to the customers’ hearts. All these factors add to the worth of the brand. Instead of the monotonous brown or white boxes, the branded and personalized boxes stand apart from the crowd and the market competition.
7. Share your USPs
Every business has a unique selling proposition, which does not get promoted enough. These shipping boxes provide our clients with enough space to share this information with their customers and the target audience in a convenient manner. Select the correct typography that is easy to read and attractive to the eye and communicate your special features like sustainable packaging, charitable products, etc., with the rest of the world. We assure you it will not go wasted.
Also Read About: Everything you need to know about custom boxes
Some companies go as far as printing the handling information on their shipping boxes. They use printed arrows, Mobius Loop, and other printing symbols to highlight how these shipping boxes get handled during transport and shipping.
8. Contact and Reordering Information
All relevant information related to the business companies, ordering, and reordering the items are placed strategically on the shipping boxes. They remain visible and easy to read by all those watching or handling the packages. It is always very beneficial to add details like contact information., telephone numbers, UAN, website, social media corporate accounts, emails, and other information. This box area is for our clients to use as creatively as they want. They can even print discount codes and other complementary services to attract their customers. Business companies often add details like barcodes to their packages to verify packages and keep the shipping tracking systems smooth. Along with notifications regarding keeping the box upright and caring for fragile products, breakable product warnings help deliver items securely and without damage to their final destination.
9. Time-Saving and Cost-Effective
Most e-commerce business entities use these boxes to ship and deliver their products. At ClipnBox, we realize the need to break through the clutter for the e-businesses and thus leave no stone unturned to help them out and provide the best packaging solutions per their budgets. It is essential to note that the businesses operating online are often looking for effective ways to save money. We help them create personalized shipping boxes that deliver and develop appeals similar to a worthy retail box. It allows these companies to exceed their customers’ satisfaction. Customized shipping boxes help such businesses save time and money against their orders as their shipping boxes perform multi-tasking for them.
10. Increased Safety and Protection
The personalized shipping boxes are not just for beautification. They are customized to offer maximum protection to the products packaged inside them. The business entities can have multiple products packaged in one box. The movement of the products is restricted using the fences, separators, engineered trays, and various other internal tools so that they do not get damaged due to impacts and bumps. The protective flaps are attached to the boxes to ensure that dust and moisture do not get into the packaging.
The business entities can select the material of their choice for maximum protection against humidity and temperature extremities. Sometimes a single product can have multiple accessories. These accessories are as delicate and expensive as the product. The shipping boxes are provided with internal cardboard-based packages to secure these accessories. These boxes get crafted from traditional or recyclable cardboard. The choice of material selection lies with the clients.
What to Seek in Companies When Customizing the Shipping Boxes?
When selecting the printing and packaging companies for the customization of shipping boxes, it is vital to choose those which offer;
a) Expertise of pre-press
The printing company must have superior know-how of pre-press techniques for the best results. It includes precision and accuracy in terms of visual content. The branding elements must have the precise tones as the signature ones to not come off as counterfeit. Factors like this result in critical financial losses instantly in the marketplace and damage the company’s reputation. They should be aware of marking and identifying the colors and their tones through standard procedures followed globally so that no error occurs during the actual process of printing.
Also Read About: Enhance Product Visibility for Brand Recognition with Next-Level Custom Packaging
Apart from this, the company professionals must have a thorough knowledge of the compatible file formats, the correct file and image type, and how to transfer and print the same.
b) Comprehensive Printing Services
It is better to select the packaging companies that offer a one-stop solution. It means they must have an in-house designing, printing, and packaging set-up. A facility like this prevents undue delays that occur due to outsourcing the tasks. It also saves the unnecessary efforts required at all ends to keep things streamlined. One-stop printing and packaging facilities help the clients get their work done from a single point. All their needs and preferences are met from one end, which saves a lot of time. These companies know the best in packaging solutions that are innovative, functional, and attractive. They also excel at improvising the looks of these boxes using various printing techniques. These include lithography, flexography, offset, and digital printing according to the order demands.
c) Excellent Customer Services
We suggest our clients run a review search about the selected companies. It helps get information related to their customer services. If it is slow, irresponsible, or unavailable, there is no point in giving business to such printing and packaging firms. Customer services are vital as they reflect how many business values themselves and their customers. Suppose a print and packaging firm is unavailable to solve the issues or respond to the queries of their potential customers. In that case, the probability is that they will remain unavailable during the entire process and make things complicated.
4) Popular Styles in Shipping Boxes
It is essential that the packaging department professionals set new boundaries and keep coming up with the latest shipping or end-loading box designs. These boxes must have the ease of sliding the products in and out and that absolute security. Some are further customized for additional layers of protection or to keep them safe from the impacts on the way. If you think the styles in the shipping boxes are limited, think again and get in touch with ClipnBox as soon as possible.
How to Increase the Functionality of the Shipping Boxes
- Thumb notches and grooves are added to the lids of the boxes. These make it easier for the customers to open the covers and detach them from the box base. A tear strip is also used for the same purpose. Using this tool-controlled opening is achieved. Let us not ignore the vital role of the different packaging flaps added to the packaging tools’ design to keep the products safe from water and dust.
- Another way of adding more years to the shipping boxes is adding more layers to the outermost one. It includes laminations in matte or gloss. These thin, transparent films keep the box and its printed visual content safe.
- As mentioned before, the material with durability is preferred over traditional shipping material. These filler-based materials provide a better cushion against impact and do not let the products break inside the packaging.
- Durability also pays back when the customers or the receivers can use these shipping boxes to store other items and use them to their benefit. They are perfect for post-sales storage and storage in between use.
Also Read About: The Best Custom Packaging For Small Businesses in 2022
