How Custom Mailer Boxes Can Meet Your Branding Demands in 2022
More businesses are now looking for printing and packaging companies to place their custom mailer boxes wholesale orders. Not all these companies are e-commerce-based. Many companies that ship their products to different areas use mailer boxes printed with their signature brand identity. These mailers work as packaging boxes as well as shipping boxes. The commonly used materials for making these boxes include;
- Bux Board
- Cardstock
- E-flute Corrugated
- Kraft cardboard (measuring 10pt to 28pt)
The cardboard-based custom mailer boxes are customizable using printing technologies and finishes and add-ons. The contactless deliveries of products during the pandemic have increased the reliance of companies and their customers on custom packaged products. Customers expect their favorite high-end brands to deliver their products in appropriate packaging. Because of this reason, more companies are seeking ideas that can help transform the looks of their mundane mailers. This article highlights how smart use of features can help clients meet their branding demands this year.
Multifunctional Custom Mailer Boxes with Logo
On any custom cardboard box layout, a corporate logo associates it with the respective brand. Business entities use the power of their logos to give assurance to their targeted demographic group as they are a symbol of reassurance for their customers.
Read About: Where To Get Custom Boxes Made?
Known for demonstrating a company’s quality and reliability, they help the customers identify a brand from a sea of available options and alternatives in the online and offline marketplaces. Because of this reason, every successful packaging box will include branding elements like logos, taglines, and other details as a part of their actual visual printed content.
Add an element of surprise and excitement to custom mailer boxes that customers receive. They will be more effective than the mundane brown and white mailer boxes and help customers recall the brand easily when they spot it on the shelves or online selling platforms. These mailer boxes will act as shipping and delivery boxes for the products. The layout and material for these boxes will ensure safe deliveries, and at the same time, their custom printing highlighting the brand elements will capture the recipients’ attention. As a result, these boxes will also function as custom packaging boxes for these brands. There is much wisdom in using this approach to save costs and break through the market clutter to bond with the customers conveniently.
Double-Side Printed Custom Mailer Boxes
The concept behind printing on custom subscription boxes or mailer boxes is to brand them. All panels of a box are used for this purpose. The exterior box panels are used innovatively and creatively to provide maximum brand and product information to the customers. It is essential to keep in mind that today’s customers are more information-driven. Therefore, information printed on the packaging and custom retail boxes has increased. Modern printing of tangible products also includes;
- References to (manufacturing, government, etc.) Licenses
- Storage instructions
- Warnings (allergies, pets, children, source of light and heat, etc.)
- Contra effects
- International packaging symbols (recycling, Mobius Loop, keep upright, fragile, etc.)
Read About: How to Make Your Mailer Boxes Attractive
As a result, companies are using the inner panels of their printed retail boxes to publish this information. Creative themes are applied for printing this content to make it eye candy and add to the box’s appeal. Effects like Spot UV look great on a doodle-like ingredient list as it adds to the richness of the colors and gives it a dramatic sheen. Foil printing in metallic colors makes any ordinary seasonal greeting, personalized message, or print card in a box interior look graceful and leave a cherishing memory with the customers.
Eco-Friendly Customizable Mailer Boxes
Modern customers push their favorite brands to choose sustainable packaging options like custom Kraft boxes. They realize their responsibility towards saving the planet and are stepping up to play their part in this campaign by rejecting plastic-based and other traditional packaging methods previously proved harmful. Therefore, companies are rethinking their packaging strategies and opting for custom mailer boxes that are biodegradable and remain recyclable until their last phase in life. These boxes use materials like Kraft that start decomposing without releasing fumes or chemicals harmful to the environment or living species. These mailers are available in several sizes according to the product requirement and client preferences. Moreover, the option of colored mailer boxes is also available for clients who do not like discreet brown, black or white mailer boxes.
Read About: How Eco-Friendly Packaging Can Help Shape A Safer Future
It is easy to shape Kraft mailer boxes in different layouts according to the product demand and change their looks using print technologies. Dark tones look fantastic on these boxes; therefore, even the lighter-themed print content is outlined in black to make it stand out. Foil stamping on these boxes takes the product packaging to the next level, adding product visibility on the retail shelves.
Trending Options in Custom Mailer Boxes
Some popular box layouts in mailer boxes and subscription boxes that are readily used globally in various market sectors include; tuck end, folder mailer, etc.
All forward-thinking business entities with sharp business acumen are making the most of mailer and subscription boxes to market their products. They are adding features for ease of access and security to these boxes. These include a thumb notch for the comfort of applying pressure when pulling or pushing and custom printed sleeves that add to their attraction and provide secure wrap. Companies that want to minimize costs use custom printed stickers to seal the box ends while promoting their brand. The addition of protective flaps to the mailer box layouts keeps the items inside safe from dust and other damaging elements. When using these boxes, always question if the products require internal boxes, inserts, or separators to items’ movement. Clients can select from traditional cardboard, plastic-based, recycled cardboard, corrugated, and folding carton inserts.
These boxes offer an economical, practical, and attractive packaging option for clients seeking to excite their target audiences via pocket-friendly product packaging.
